JAY-Z fans are on high alert after a new social media post by a potential collaborator seems to indicate that the prolific emcee will be releasing a new album soon.
On Sunday (January 28), video director Hidji took to his Instagram Stories to update his followers on an upcoming production. After sharing a blurry video geotagged “Atlanta, GA” and soundtracked by the Outkast classic “Player’s Ball,” he shared a screenshot of a text exchange between himself and someone else.
Replying to his friend’s inquiry about who he was shooting, Hidji simply texted, “Jay z.” He then shared a photo of a clapperboard which had the production title listed as, “JAY Z – 2024 ALBUM.”
Like his wife Beyoncé, JAY-Z is notorious for keeping information close to the cuff until he is ready to have it out in the open. This would indicate that the posts by Hidji — whose most recent success was the clip to Young Nudy‘s 21 Savage-assisted “Eggplants & Peaches” — did not leak this information without prior authorization.
However, as the rumors began circulating on Sunday, Roc Nation’s official account on X (formerly Twitter) responded to one post, writing: “That’s news to us.”
JAY-Z’s first album in 7 years looks like it could arrive in 2024 👀 https://t.co/52WCdDsvQr pic.twitter.com/rbqrYHja5I
— HipHopDX (@HipHopDX) January 28, 2024
JAY-Z’s first album in 7 years looks like it could arrive in 2024 👀 https://t.co/52WCdDsvQr pic.twitter.com/rbqrYHja5I
— HipHopDX (@HipHopDX) January 28, 2024