Levi Strauss Company, otherwise known as Leviโs is celebrating their 150th anniversary. In their chapter of celebrations, the famed denim company has released a series of videoโs to commemorate their milestone. Featured prominently on their YouTube channel is their homage to โOne Influential Island in the Greatest Story Ever Worn.โ If you are thinking the โinfluentialโ island is Jamaica, you are correct!
Described as โthe true story of some very precious cargo. Of fishermen importing 501ยฎ jeans to the docks of Kingston in the โ70s, and Jamaicans exporting their style back to the world by the metric ton,โ the caption concludes that this is โthe greatest story ever worn.โ
Featured in the ad are the faces of Reggae greats Jesse Royal, and the group No Maddz. The sonic add to the โadโ is the everlasting voice of Toots and The Maytals and the classic hit โ54-46 Was My Number.โ