Ghanaian gospel act, Broda Sammy has received some baptism of fire from showbiz writer/critic Arnold Asamoah-Baidoo and industry associates for his recent promotional stunt ahead of his album launch.
The Gospel singer entreated heavily endowed women to twerk in a video aimed at inviting fans to his upcoming gospel show, which has led to across-the-board denunciation.
In a sharp reaction to the backlash, Broda Sammy upheld his actions, expressing that it was a way of winning souls to Christ instead of leading them to temptation.
However, Arnold Asamoah Baidoo has denounced the deed, stating that it is not in line with the teachings of Christ and should not be harboured.
“I’ve never seen anything like this before in all my years growing up in the church. This is a gentleman inviting multitudes to the church through evangelism and this is how he goes about it??,” he questioned
Asamaoh-Baidoo during a conversation on UTV’s showbiz weekend night held no prisoners as he plummeted on the Gospel musician for his despicable efforts.
According to Baidoo, “This is madness, this is silly and he has the effrontery to defend this. If we were in the old days when God wasn’t so forgiven, he’d be cleared off easily because you cannot do this in the house of the Lord. It is abominable.”
Mr Asamoah-Baidoo thought that Broda Sammy’s fame over the years has been allowed to proceed because he’s not faced any consequences for his actions by religious leaders and musical bodies.
“I’ve been waiting for people in the Lord to condemn his actions after seeing the video because we’ve remained quiet and he thinks it’s okay to misbehave,” he emphasized.
He was also full of praise for industry peers, Piesie Esther and Tagoes sisters who also articulated their dissatisfaction with Broda Sammy’s actions, and described it as a mess to the body of Christ.
The unfortunate incident has flared a discussion around reasonable promotional tactics for gospel shows and the demand for musicians to stay true to their message, with many critics calling for significant obligation and accountability from creatives trying to win souls for Christ.
© 2023 • Story By Edem Latsu Nukafu
Writer’s email: edemlatsu093@gmail.com
