Black Sherif-Cruise People Ltd Rift Could Hinder Investments In Creative Space – Baba Sadiq

Founder of 3 Music Awards and the NDC Legislator candidate for Okaikwei Central, Abdullai Abu Sadiq has articulated worry over a current incident about Ghanaian artiste, Black Sherif and the Cruise People Ltd which witnessed his detention on Wednesday, July 19, 2023.

In a current discussion on UTV’s United Showbiz set, Baba Sadiq who is a close industry pal of the ‘Kweku Frimpong’ vocalist, voiced his assumption that the involvement of security service in public matters could probably affect investments in the showbiz space.

“My initial reaction was the police involvement in this, I don’t side with how things play out in the public. I have always been making the point that such incidents could affect the investment flow in the industry,” he uttered.

As a staunch champion for investment in the recreation sector, Baba Sadiq underscored the significance of building an atmosphere that motivates investors to help and contribute to the industry’s development.

“I’m a big advocate for investment for industry, I always say when people who have money available for the industry come into the country, I do say we should find a way to encourage them through our actions and activities,” he mentioned on United Showbiz.

The Founder of 3 Music Awards pointed up the necessity for the industry’s portrayals to be distinct and more favourable.

According to him, it is urgent to demonstrate encouraging and impactful stories of the recreation space to lure more investors and make a tremendous effect on society.

He proceeded and noted, “Our industry is lacking a whole lot of investment, if our stories and narratives were a bit different or positive we could be making a great impact. anything that disconnects between the talent community and business community that creates such negative incidents can be avoided.”

Baba Sadiq also used the platform to appeal to all members of the entertainment spectrum to take responsibility for their actions and contribute thoroughly to the evolution and affluence of the sector.

“We owe it to ourselves to behave responsibly in a way to sustain the industry,” he pummeled.

  • Background


hink back to that on the evening of July 19, 2023, Mohammed Ismail Sharrif popularly known in show biz as Black Sherif was allegedly picked up at the Kotoka International Airport (KIA) by Police.

According to news on social media on Wednesday, the ‘Soja‘ songster was taken from the airport to the police headquarters in Accra due to a contractual breach about a show that he erred to honour in Greece.

Sources tight to the musician confirmed that he had indeed been booked for the show and paid an initial deposit of $20,000.

However, amid all threats of revocation and lawsuits, the crooner’s agents decided to pay back the initial deposit, but the show organizer insisted on being reimbursed $50,000 instead.

In reply, Black Sherif’s agents found the demand to be unjust and conflicting with the initial agreement.

The boss of Cruise People Limited, Daniel Vanderpuye, defended that a promotional video was part of Black Sherif’s responsibilities.

Irrespective of the artist’s negligence to furnish the video, his team expressed willingness to make any essential modifications or recommendations to the agreement.

© 2023 • Story By Edem Latsu Nukafu

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