by Edem Latsu Nukafu
Nigerian super minstrel, Davido has disclosed that during the initial four years following the establishment of his record label, DMW, he abstained from taking any funds from the artists under his record outfit.
Sitting with American media mogul and executive producer, Commissioner Steve Stoute, the songster sounded that at the period he only wanted to capitalize on his stardom and success as clout to ensure other artists attained the same landmark he had chalked.
He depicted a powerful familiar rapport with the label’s signees, sorting out their expenses including housing, recording sessions, music videos and others.
I ran a record label for four years and i never took a dime from my artistes — Davido pic.twitter.com/5le6Lk0fuN
— Naija (@Naija_PR) October 16, 2023
The ‘Godfather’ crooner remarked that he chose to enlighten the artists about the enterprise side of the art after Afrobeats commenced attaining international awareness.
“You know my label was more like a family to me. I was young. I was just happy putting my boy on to me, that is what it was all about for me. I ran my label for four years, and I didn’t take one dime from my artists.”
He noted that it was essential to accentuate and emphasize to his DMW signees the necessity to treat music as a business and make revenue for themselves and the label.
David Adeleke who is the son of a billionaire founded his record label, DMW, in 2016. It has operated as the hub for phenomenon music dexterities such as Peruzzi, Dremo, and Mayorkun, among others.
Writer’s email: edemlatsu093@gmail.com