It’s Marketing Strategy To Play With Audience Minds – Arnold On Blacko’s Projected Baphomet Sign During NY Gig

Entertainment pundit/writer, Arnold Asamoah-Baidoo has opined about Black Sherif’s contentious ‘Baphomet’ like symbol during a recent performance at the Palladium Theatre in New York, United States of America.

In a conversation on UTV, the esteemed pundit implied that Black Sherif’s use of the image could be seen as a marketing strategy rather than a hint of his actual affiliations.

“That sign has its meaning and its origin so if I see such a sign on your body or car, I have every right to interpret it as I want based on facts The Baphomet sign stage is connected to the church of satan,” he uttered.

While the ‘Baphomet’ sign may carry satanic intents to some, Arnold stressed the significance of understanding the context of show business and the tactics used by artists to build buzz around their art.

“Let’s understand that the sign is associated with the satanic church. Let’s understand that this is show biz and one of the critical elements in this game is marketing,” he emphasized.

Arnold accentuated that in the world of show business, provoking talk and sparking curiosity is a vital element of prosperous marketing.

He proceeded and cited other prominent global superstars like JayZ, Kanye West, Beyonce, Rihanna, and Eminem, who have all been connected to conspiracy theories encircling secret societies.

“Artistes such as Kanye West JayZ, Beyonce, Rihanna, and our very own Sarkodie have been linked to being a part of the Illuminati, this has been a conspiracy theory over the years and these artists thrive on generating conversation to market their craft. They’re smart to play with these rumours,” he shared

In a recent performance at the Palladium Theatre in New York, Black Sherif, the reigning Vodafone Ghana Music Awards Artiste of the Year, found himself making headlines for unexpected reasons.

Black Sherif’s performance at the Palladium Theatre will go down as one of the extraordinary events of the year. With a seating capacity of 2,100, the venue was packed with enthusiastic fans who were treated to a night they would never forget.

However, during his captivating set, fans were taken aback when Black Sherif projected the symbol of ‘Baphomet’ on stage, leading to widespread confusion and speculation.

The projection of the ‘Baphomet’ sign immediately set tongues waging wild on social media, with netizens communicating their thoughts and concerns about the act’s stagecraft.

Many started asking whether Black Sherif’s involvement with the symbol hinted at his affiliation with a secret society.

However, the ‘Kweku Killer’ who also has a similar tattoo on his arm on several occurrences has indicated that it is an image of a mountain goat which depicts perseverance.

As the discussion circulating Black Sherif’s use of the ‘Baphomet’ sign continues, industry insiders and pundits including Arnold have implied that they wish it is just a strategic tactic to develop buzz and create conspiracy around their work while leveraging controversy and curiosity to their advantage.

“Let’s perceive it as a marketing ploy to play with our minds because there has been no basis to connect even Beyonce and co to the Church of Satan or the Illuminati, it’s just artists playing with our mind,” he summed up.

© 2023 • Story By Edem Latsu Nukafu
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